Tag: promotion

Invasion of the Three-Word Ad Slogan

Invasion of the Three-Word Ad Slogan — Quiz These slogans appear in English text on the product’s ads in Japan. Match the slogan to the company. (No cheating!) Instructions: For each company in the far left column, enter in the small box the number of the slogan from the slogan list. If the slogan number

Locally Grown City Produce Promoted

"Locally grown for local consumption" is a common practice in many cities in Japan. Small plots of urban land dedicated to farming can be found in cities of all sizes. Kunio Tsubota of the Kyushu University Asia Centre writes in Urban Agriculture in Asia: Lessons from Japanese Experience "The Ministry of Agriculture, Forestry and Fisheries (MAFF)

Bike Safety Campaign: Use Your Head

An ad campaign by the Bicycle Association of Japan advises bicycle buyers to look for the BAA-approved safety sticker on new bicycles. BAA ads focus on bicycle brake response and night visibility. Laws in Japan requires seatbelts be worn by all occupants in vehicles. A regulation requires helmets be worn by riders of motorized bicycles and

Railways Put Pets To Work

A tiny dog is the honorary stationmaster at Oku-Nakayama Kogen  Station, in Ichinohemachi, Iwate Prefecture.  Maron, a tiny 8-year-old Yorkshire terrier, wears a tiny uniform and tiny hat and serves as a tourist attraction for the Iwate Galaxy Railway Company. Since 2000, the dog had been accompanying its owner to work at the then-named Oku-Nakayama Station. In June 2008, the president of IGR officially proclaimed the dog as stationmaster

Railway Kitty Keeps Cash Coming

Report: Tama-chan Boosts Business For only the price of cat food, a kitty in a train station in rural Japan has benefited the local economy. In April 2008, Lets Japan wrote about Tama-chan (Cat in Hat Can’t Quit), the official hat-wearing stationmaster feline at Kishi train station on the Kishigawa Line in Wakayama Prefecture. Tama-the-cat