Posters promoting longer skirt lengths in Niigata high schools are causing a controversy. A group of high school teachers who also act as guidance counselors made the posters and distributed them to all high schools in Niigata prefecture in December 2008. At the end of January, school principals started the "Proper dress all at once
Japan’s annual “Cool Biz” energy-saving campaign began June 1, 2008. The fashion campaign was initiated in 2005 by former Japan environment minister Yuriko Koike. She argued that by getting men out of suits, office building air conditioning thermostats could be raised to 28 degrees Celsius (82 degrees Fahrenheit) and would help reduce greenhouse gas emissions.