Tag: campaign

Smoking Rules on the Beaches

  A popular beach near Yokohama implemented a smoking policy at the start of this year’s swimming season in June. Zushi beach in Kanagawa Prefecture has banned smoking except at designated areas on its 600-meters of sand. Five smoking huts have been installed on the beach. Four standing ashtrays have also been placed in the

Train Gropers Grabbed in Week-Long Cop Crusade

Seventy-seven gropers (chikan) were arrested on Tokyo commuter trains during a crackdown by the Japan National Police Agency. During the April 15 – 21 effort, 120 officers from the NPA and the Saitama, Chiba and Kanagawa prefectural police rode train routes known to attract molesters. Six people were caught on the Keio Line and JR

McDonald’s Celebrates 3th and Counting

  McDonald’s discount coupons from outlet in Setagaya-ku, Tokyo. This seems to be the standard coupon issued for McDonald’s outlets celebrating their third year of doing business. More 3th in Japan: dancers; fish; dog; the dentist; hair; kitchening. And from Korea. Counting ordinal numbers in Japan Other unique ordinal numbers available in Japan: 1th Jeans Websites Birthday

Invasion of the Three-Word Ad Slogan

Invasion of the Three-Word Ad Slogan — Quiz These slogans appear in English text on the product’s ads in Japan. Match the slogan to the company. (No cheating!) Instructions: For each company in the far left column, enter in the small box the number of the slogan from the slogan list. If the slogan number

Locally Grown City Produce Promoted

"Locally grown for local consumption" is a common practice in many cities in Japan. Small plots of urban land dedicated to farming can be found in cities of all sizes. Kunio Tsubota of the Kyushu University Asia Centre writes in Urban Agriculture in Asia: Lessons from Japanese Experience "The Ministry of Agriculture, Forestry and Fisheries (MAFF)

Bike Safety Campaign: Use Your Head

An ad campaign by the Bicycle Association of Japan advises bicycle buyers to look for the BAA-approved safety sticker on new bicycles. BAA ads focus on bicycle brake response and night visibility. Laws in Japan requires seatbelts be worn by all occupants in vehicles. A regulation requires helmets be worn by riders of motorized bicycles and

Fukuda Tie or Not?

Japan’s annual “Cool Biz” energy-saving campaign began June 1, 2008. The fashion campaign was initiated in 2005 by former Japan environment minister Yuriko Koike. She argued that by getting men out of suits, office building air conditioning thermostats could be raised to 28 degrees Celsius (82 degrees Fahrenheit) and would help reduce greenhouse gas emissions.

Automakers Cops Conflicts

Opposite Directions Decreasing auto sales in Japan, combined with new laws targeting elderly drivers and other efforts to prevent pensioners from driving, are making it more difficult for auto manufacturers facing a different demographic future. Newsweek reports automobile sales in Japan have been declining steadily over time. It says aside from minicars and luxury foreign