A provocative poster promoting a local shopping incentive campaign by the Minokamo City Tourist Association has been recalled due to public outcry.
The poster features a manga illustration of a woman with an exaggerated bust size. The character is from a popular anime TV program which is being used in a tie-in with the city’s "stamp rally" point card campaign. A stamp rally is a promotional effort in which users receive a blank booklet and have the booklet stamped when they make a purchase at participating retailers. When the booklet is full of stamps, the customer receives a free gift or a discount on goods from a specific retailer, a group of participating merchants, or the organization sponsoring the campaign. Stamp rallies are also used for short term offers such as during local festivals or local events.
The Minokamo City poster features a buxom female character from "Nourin", an anime TV series based on a 2014 novel for young adults about an agricultural high school. The story focuses on a fictitious school that is based on an unnamed actual school in Minokamo. Several female characters from the animated program are used in the stamp rally.
The controversial poster was distributed in late November to 21 Minokamo City shops and the local train station. On November 29, the poster at the station was removed due to complaints.
Minokamo is located in Gifu Prefecture, Japan.
Other stamp rally posters for communities and tourism campaigns in Japan