Freddie Mercury, who was the lead vocalist and a songwriter of the rock band Queen, and who died in 1991, stars in a TV commercial in Japan for Nissin’s Cup Noodle instant ramen noodles. The commercial features Mercury’s performance of Queen’s "I Was Born to Love You" and a dubbed Japanese voice sings the lyrics. The lyrics have been changed and some of the words in the song have been replaced by "Cup Noodle" in English.
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The dead-Freddie-Mercury-commercial follows Nissin’s recent airing of a TV commercial of Jon Bon Jovi in concert, singing "You Give Love a Bad Name", also dubbed and sung with altered lyrics in Japanese.