Loincloth underwear Fundoshi for women replaces panties

The traditional Japanese men’s underwear “fundoshi”, a loincloth made from a stretch of white cotton, and which reveals the buttocks, is making a comeback in other fabrics and with contemporary designs, and these fundoshi are gaining popularity with both men and women.

Traditional white fundoshi have been mostly worn by boys and men in Japan when participating in festivals and the Hadaka Matsuri (Naked Festival.)

The Japanese firm Wacoal, began selling fundoshi for women in late 2008.

The Japan Fundoshi Association was established in December 2011 to enhance people’s understanding and awareness of fundoshi. The association recommends that everyone over age 10 in Japan own at least 2 loincloths. The JFA also hopes to popularize February 14 as "Fundoshi Day.”

A Japanese love life advisor known as “Love and Communication Instructor Olivia”, says that fundoshi for women will raise the quality of a woman’s love life.

In an article on the JFA website, she recommends wearing the loincloth only at night, for sleeping.

“Since there is no bundle of rubber around the groin area, blood circulation of the circumference of the pelvis is promoted and sensitivity to cold and resistance to edema are improved,” she says.

Olivia says that women will feel more vigor in their “lower half” in the morning, which will be attractive to men.

Olivia tested a loose one-piece loincloth fundoshi which wraps around the stomach and hips. She says it felt as if she were not wearing anything, breathability was good, and it was warm. The love life expert’s test loincloth was made of hemp, usually associated with the attire of Shinto priests. “Wrapping one’s private parts in the material used for divine work is a somewhat sacred feeling,” she says.

Fundoshi for ladies 
Tafusagiya
Lovesupple
Maruwas
Goldstar
Fundoshi for men 
Tafusagiya
Tanukidou
Ryushuya
Hotya
Fundoshi for men and women
Maruwas
Saku-rai

photos: Mannequins; festival; TV program; anime how to wear; man sleeps