Suicides increase in March in Japan so the government has begun an emergency 3-month suicide prevention campaign. National Police Agency statistics indicate the number of people who commit suicide is highest in March. The fiscal year ends on March 31 and it’s believed poor financial situations at companies cause managers to commit suicide. The NPA data also shows the number of annual suicides was over 30,000 for the past 12 years. There were 32,753 suicides in Japan in 2009.
The government suicide prevention website also attributes the high suicide rate to long working hours, severe unemployment, bankruptcies, and being liable for multiple consumer loans. As part of the stepped-up suicide prevention effort, consultation counters have been opened at all Hello Work public job-finding centers throughout Japan
Government-sponsored public service TV advertisements show a daughter expressing concern to her sleepy father. The ad advises people who have difficulty sleeping for two weeks or more to consult a doctor.