Japan’s annual “Cool Biz” energy-saving campaign began June 1, 2008.
The fashion campaign was initiated in 2005 by former Japan environment minister Yuriko Koike. She argued that by getting men out of suits, office building air conditioning thermostats could be raised to 28 degrees Celsius (82 degrees Fahrenheit) and would help reduce greenhouse gas emissions. story
Now, Prime Minister Yasuo Fukuda leads the way in no-tie short-sleeve work attire. Or does he?
The 71-year-old prime minister seems reluctant to give up that necktie. Asked how he will dress when the campaign starts this year, Fukuda, on May 27 said “I don’t want to look shabby. But there is no need to go against the trend.”
Cool Biz Photos
Employees in the Japan Environmental Ministry kick off the 2008 Cool Biz season June 2 (left); Kyoto bank (above).
related: In pursuit of “Japan as a Low-carbon Society”
Speech by H.E. Mr Yasuo Fukuda, Prime Ministerat the Japan Press Club (E)
June 11 Sankei; June 12 Reuters; June 13 Nikkei; June 14 FNN; June 15 FNN; June 20 Sankei; Abe August; Abe July; Koizumi; Environment Ministry 47News; Kyoto Bank KyotoNP; What’s Cool? Saty; Bissiness & Casual; Ladies Cool Biz Tobu;