A "chubby chubby boom" of popular fat female celebrities in Japan has led to the debut of Japan’s first fashion magazine for plus-sized women. The chubby lady models of La Farfa magazine are called "Marshmallow girls."
A new idol group of heavyset female models/spokespersons called "Chubbiness" has been assembled by CanCam woman’s magazine and Avex entertainment company. The average weight of the gals in the group is 55 kilograms (121 pounds.) Anyone who drops below 50 kilograms (120 pounds) will be fired from the group.
Big, sexy, female Japanese "gravure idols" have been nicknamed "Earthen (clay) figures" after the traditional Japanese "Dogu" clay figurines which have big-eyes, small waists and wide hips.
TV programs have reported on the chubby boom and one show compared plus-size model Mizuki Tama to a Dogu figure by painting her body in the likeness of the clay figurine.
Magazines and DVDs that feature scantily-clad fat women are also popular.