Domino’s Pizza has opened an English-language website that includes special pizza offers not available on the Japanese version of the site.
For example, by ordering through the Domino’s English website, you can get two large pizzas with one topping each for JPY 2999. That special offer is one of several offers exclusive to the English side.
Compare the English two-large-pizzas offer to the one large pizza for JPY 2520 offer on the Domino’s Japanese website. (A current Domino’s USA special is 3 large pizzas with 1 topping each for USD 23.31)
In addition, with the Japan Domino’s build-your-own pizza tool, you’ll be able to choose between four types of crust and 22 toppings. (Sorry, you won’t find squid listed on the English menu!)
Animation characters are also conspicuously missing from the English menu, which makes us wonder what they’re really up to. According to Scott K. Oelkers, President and CEO of Domino’s Pizza Japan, Inc., the English website was added in an effort to provide better services to their foreign community. Indeed.
As of 2005, 1,555,505 foreign residents permanently reside in Japan, and that doesn’t include the approximately 40,000 US military personnel stationed there. That adds up to a lot of foreign community to better service.
Domino’s has locations in 60 markets worldwide and 99 outlets in Japan. But in the areas where they offer online menus in both the native language and English, the offers and options tend to vary. Besides the fact that you won’t find squid on the English version of Domino’s Japan, you also won’t find the Mexicana – a pie topped with ground meat and jalapenos – on the English version of the Domino’s Mexico website.
But regardless of whether Domino’s’ motive for offering English-speaking residents a menu of their own was for the benefit of the consumer or simply a means to add more yen to their pockets, the site was needed, and most certainly welcomed.