Category: Marketing

Pizza Price Up With Apologies

Domino’s Pizza apologizes for price increases with a flier attached to it’s pizza boxes (left). It states that due to the worldwide cost increases of flour, cheese and oil, Dominos suddenly had to raise prices. Except these three pizzas will remain at the old price. Kentucky Fried Chicken apologizes for a 20-yen per piece increase.

Pet Sheets Not For Sleep

Disposable deodorizing high-absorbent polymer “pet toilet sheets”. A friend’s who’s family is often too busy to walk the dog told me about this time-saving product. Convenience is emphasized in the marketing.The few similar items found online outside Japan are marketed with emphasis as a training aid, to eventually have the dog relieve itself outdoors. (left,

Home Recipes from the Navy

To attract interest from homemakers and young women, and to improve its image, the Japan Maritime Self Defense Force is publishing navy recipes on its website. The MSDF is posting recipes for two dishes each week. Recipes for Japanese, Western and Chinese dishes that are served in the navy are being revealed. The original recipes