Category: Marketing

Commuter-Created Electricity Powers Holiday Lights

People are producing electricity by walking across a special panel on the plaza outside Shibuya train station in Tokyo. The Shibuya Ward government installed the 90-square-centimeter 2.5-centimeter thick piezoelectric mat near the Hachiko dog statue at Shibuya station. Electricity is created when people step on the mat. The people-power runs an electronic Light Emitting Diode display board

Drying Rice Rides Ski Lift

A company that operates a ski resort in Japan regularly uses its chairlift to dry sheaves of rice. The Ishiuchi-Maruyama Resort trademarked the name "Sky Rice" (tenku-mai) for the Koshihikari rice harvested in Minami-Uonuma, Niigata Prefecture. An employee of Japan Lift Service, which runs the resort, suggested the idea. The employee grew up farming rice

Railways Put Pets To Work

A tiny dog is the honorary stationmaster at Oku-Nakayama Kogen  Station, in Ichinohemachi, Iwate Prefecture.  Maron, a tiny 8-year-old Yorkshire terrier, wears a tiny uniform and tiny hat and serves as a tourist attraction for the Iwate Galaxy Railway Company. Since 2000, the dog had been accompanying its owner to work at the then-named Oku-Nakayama Station. In June 2008, the president of IGR officially proclaimed the dog as stationmaster

Railway Kitty Keeps Cash Coming

Report: Tama-chan Boosts Business For only the price of cat food, a kitty in a train station in rural Japan has benefited the local economy. In April 2008, Lets Japan wrote about Tama-chan (Cat in Hat Can’t Quit), the official hat-wearing stationmaster feline at Kishi train station on the Kishigawa Line in Wakayama Prefecture. Tama-the-cat

Mcd KDDI SoftBank Dictionary Needs

Three major companies publish advertisements and material containing misspelled words. The McDonald’s Japan McRIB sandwich wrapper "will makes you hungry". KDDI telecommunications is unsure about "your" and "you’re" in a newspaper ad, which has been published twice. And, when you use your Softbank mobile communications Mysoftbank web page, you are "logined".  related: McRIB Japan review

Squeeze Tube Food

If it’s soft and edible, it’s available in a plastic squeezable tube in Japan. A squeeze-tube is the perfect delivery method for Snoopy Choco Whip. But would you normally expect these other items to be sold in soft plastic squeeze-it-out containers?   Snow Brand lard; margarine; condensed milk.  Youki products. Kewpie toast spreads; milk whip;

Foreigner Friendlier Area

www.housingjapan.com/rental-apartments-tokyo/renting-guide/Multicultural real estate agents To make renting an apartment easier for non-Japanese, and deal with discrimination by apartment landlords and owners, one prefecture in Japan is sponsoring an effort to establish a database of "multicultural" real estate agents. The government of Saitama Prefecture began it’s effort in 2006. There are now 113 multicultural real estate

Monks Online, Ornate Hearses Decline

Discount Monks Comforting The traditional all-inclusive Buddhist funeral service held at temples is being challenged by lower-cost freelance monks. Obohsan.com is one of these independent-monk providers. It has 45 monks on it’s roster, enlightened in seven disciplines of Buddhism. Having a monk dispatched to a designated funeral service location cuts out the payment to a